Panagiotis Sarantopoulos

I am a Lecturer in Marketing at University of Manchester's Alliance Manchester Business School.

Here is my CV and University page. You can also find me on LinkedIn.

Previously, I was a Postdoctoral Fellow at the ELTRUN e-Business Center of Athens University of Economics and Business where I completed my PhD.

My research interests lie in the areas of Marketing Research and Analytics and their applications in Retailing and Pricing and Digital Marketing.

Journal articles

  • Lazaris, C., Sarantopoulos, P., Vrechopoulos, A., Doukidis, G. (Accepted/In press). "Effects of Increased Omnichannel Integration on Customer Satisfaction and Loyalty Intentions." International Journal of Electronic Commerce.

  • Lazaris, C., Vrechopoulos, A., Sarantopoulos, P., Doukidis, G. (2022). "Additive Omnichannel Atmospheric Cues: The Mediating Effects of Cognitive and Affective Responses on Purchase Intention." Journal of Retailing and Consumer Services. Vol: 64, Pages: 102731 (link)

  • Holmlund, M., Van Vaerenbergh, Y., Ciuchita, R., Ravald, A., Sarantopoulos, P., Villarroel Ordenes, F., Zaki, M. (2020). "Customer Experience Management in the Age of Big Data Analytics: A Strategic Framework." Journal of Business Research. Vol: 116, Pages: 356–65 (link)

  • Sarantopoulos, P., Theotokis, A., Pramatari, K., Roggeveen, A. L. (2019). "The Impact of a Complement-Based Assortment Organization on Purchases." Journal of Marketing Research. Vol: 56, Issue: 3, Pages: 459–78 (link)

  • Sarantopoulos, P., Theotokis, A., Pramatari, K., Doukidis, G. (2016). "Shopping Missions: An Analytical Method for the Identification of Shopper Need States." Journal of Business Research. Vol: 69, Issue: 3, Pages: 1043–52 (link)

Work in progress and under review (selected)

  • "Dynamic Pricing: How Do Consumers React? And How Should Retailers Respond?" (with Vomberg and Homburg)

  • "Is Seeing Believing? Forming Credibility Perceptions of Product Review Videos" (with Alsaeed, Keeling and Gadalla)

  • "Intelligent Shopping Agents: Opportunities and Implications of Non-Human Shoppers" (with Kennedy and He)


  • BMAN10960 [Undergraduate] Quantitative Methods for Business and Management


p.sarantopoulos [at]


Alliance Manchester Business School

Booth Street West, Room 3.076

Manchester, M15 6PB, UK