I am a Lecturer in Marketing at University of Manchester's Alliance Manchester Business School.
Here is my CV and University page. You can also find me on LinkedIn.
Previously, I was a Postdoctoral Fellow at the ELTRUN e-Business Center of Athens University of Economics and Business where I completed my PhD.
My research interests lie in the areas of Marketing Research and Analytics and their applications in Retailing and Pricing and Digital Marketing.
Lazaris, C., Sarantopoulos, P., Vrechopoulos, A., Doukidis, G. (Accepted/In press). "Effects of Increased Omnichannel Integration on Customer Satisfaction and Loyalty Intentions." International Journal of Electronic Commerce.
Lazaris, C., Vrechopoulos, A., Sarantopoulos, P., Doukidis, G. (2022). "Additive Omnichannel Atmospheric Cues: The Mediating Effects of Cognitive and Affective Responses on Purchase Intention." Journal of Retailing and Consumer Services. Vol: 64, Pages: 102731 (link)
Holmlund, M., Van Vaerenbergh, Y., Ciuchita, R., Ravald, A., Sarantopoulos, P., Villarroel Ordenes, F., Zaki, M. (2020). "Customer Experience Management in the Age of Big Data Analytics: A Strategic Framework." Journal of Business Research. Vol: 116, Pages: 356–65 (link)
Sarantopoulos, P., Theotokis, A., Pramatari, K., Roggeveen, A. L. (2019). "The Impact of a Complement-Based Assortment Organization on Purchases." Journal of Marketing Research. Vol: 56, Issue: 3, Pages: 459–78 (link)
Sarantopoulos, P., Theotokis, A., Pramatari, K., Doukidis, G. (2016). "Shopping Missions: An Analytical Method for the Identification of Shopper Need States." Journal of Business Research. Vol: 69, Issue: 3, Pages: 1043–52 (link)
Work in progress and under review (selected)
"Dynamic Pricing: How Do Consumers React? And How Should Retailers Respond?" (with Vomberg and Homburg)
"Is Seeing Believing? Forming Credibility Perceptions of Product Review Videos" (with Alsaeed, Keeling and Gadalla)
"Intelligent Shopping Agents: Opportunities and Implications of Non-Human Shoppers" (with Kennedy and He)
Data Science for Business Decision Making [Executive]
BMAN10960 [Undergraduate] Quantitative Methods for Business and Management
BMAN74042 [Masters] Marketing Analytics
p.sarantopoulos [at] manchester.ac.uk
Alliance Manchester Business School
Booth Street West, Room 3.076
Manchester, M15 6PB, UK